You can cultivate reading in a child at an early age. At his young age of 22 months, my grandson eagerly runs to gather a book for story time. He will scoot up into your lap with his book of choice and follows along by pointing to the illustrations in the book. He even makes the sounds of the animals and cars. When being read "Goldilocks and the Three Bears", he points his finger at Goldilocks in a scolding manner. He even groans when he sees the little bear crying.
I hope his love for stories grows and turns into a love of reading for years to come.